Onboarding for customer success

Insurance agency onboarding template

Insurance agencies or specialist insurance comparison firms can customize this onboarding checklist to help them to manage the policy comparison process. It takes an insurance lead from sales, through to finalizing policy activation, and completes the process with signature and payment. Customize it to your needs.

Use this template to onboard your customers.

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Checklists work across your team and customers

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New customer onboarding

Welcome to our insurance agency! We are excited to help you protect what matters most. Please complete the tasks below so we can finalize your policies and get you fully covered.

No due date

Link tasks to actions, such as completing forms or booking meetings

Initial information gathering

To get started, we need a bit of background information about you and any current policies you hold.

Complete the customer profile form

Fill out your basic contact information, household details, and insurance goals so we can better understand your needs.

No due date Complete form

Upload existing policy documents

If you are switching from another provider, please upload your current declaration pages so we can compare coverages and find you the best rates.

No due date Upload documents

Review submitted documents

Review the customer's profile and existing policies to prepare for the upcoming consultation.

No due date Any team member

Tasks can be for the customers being onboarded, or for the team

Policy selection and customization

In this phase, we will present your customized quotes and help you tailor your coverage to fit your lifestyle and budget.

Prepare preliminary quotes

Generate customized insurance quotes based on the information provided in the profile form.

No due date Any team member

Schedule an insurance consultation call

Book a 15-minute call with your dedicated agent to go over your personalized quotes and adjust coverages as needed.

Finalize policy selection

Confirm the final coverage limits, deductibles, and policy types you wish to move forward with.

No due date

Finalizing your coverage

Let's make it official! We will get your paperwork signed and processed so your coverage can begin.

Sign the insurance application

Review and digitally sign your official insurance application to lock in your rates.

Submit application to underwriters

Send the signed application and supporting documents to the underwriting team for final approval.

No due date Any team member

Process the initial premium payment

Provide your payment details to cover the first premium and bind your insurance policy.

No due date Open URL

Ongoing account setup

Set up your digital accounts to easily manage your policies and access support whenever you need it.

Create your online portal account

Register for our online customer portal where you can view your ID cards, pay bills, and file claims 24/7.

No due date Open URL

Download the mobile app

Get our mobile app on your smartphone for instant access to your digital insurance cards on the go.

No due date Open URL

Send welcome kit and finalized documents

Mail out the physical welcome packet, policy declarations, and printed ID cards to the customer's home address.

No due date Any team member

Click the button below to edit or add tasks, add due dates, and much more...

Free plan No credit card needed

Customize this template

Or build your own

How to use this template

Automate your insurance agency sales process

Step 1

Grab this template


Step 2

Send to customers

Only needs an email address. Or add an open invite link to your existing welcome emails.


Step 3

Customers complete tasks

  • Email reminders keep things moving
  • Ask questions or clarify with comments
  • Summary page shows everything you need to know

Free plan No credit card needed

Customize this template

Or build your own

Loved by 4,500+ happy users


The perfect way to onboard customers

A single, easy-to-use hub for every new insurance client

Your brand (even the emails)
Instantly know what's been done
Shows customers what to do
Chases up while you sleep
Everything lives in one place

Free plan No credit card needed

Customize this template

Or build your own

Sick of the onboarding admin?

Switch to friction-free customer onboarding software

Secure link, no passwords

Accessing a plan (or getting back into it) is as simple as following a link. We're obsessed with useability.

Comment & collaborate

Customers can ask questions right from within a task. They can also invite others in to help them, without bothering you.

HubSpot ready

  • Start new onboarding plans inside HubSpot
  • Adds events to the timeline
  • Updates custom fields
  • Attaches photos and documents

If you don't use HubSpot, no problem. It works great without it too.

White label (including emails)

Every interaction, from invite through to the task page, showcases your brand.

Does the chasing up

Never send a "checking in" email again.
We'll make sure tasks always get done, on time.

Helps you improve

We'll ask customers to rate their onboarding experience.

  • Helps you to constantly improve your processes
  • Make sure your team are delivering exceptional service

Keep costs down whilst still delivering that personal touch that's crucial for keeping insurance clients happy.

Comment on tasks: You can chat with your customers directly on the task page. Give customers tips on how to complete a task, or let your customer ask questions and get quick answers right from within the task.

Collaborate: Your customer can invite other people into their onboarding. For commercial insurance, this could be other stakeholders. For B2C, it could be a friend or family member.

Internal tasks: Use internal tasks to pause the onboarding whilst you review answers to previous questions, check documents, etc. Making onboarding systematic, and reducing the change of anything slipping through the cracks.

Free plan No credit card needed

Customize this template

Or build your own

Handles complex onboarding too

Calculated due dates

Set due dates calculated on the fly from the start date, a target date, or based off when other tasks are completed.

Sequential tasks

Choose to make tasks sequential, so that tasks need to be completed in order.

Frequently asked questions

How can I use this template?

Just click Customize this template above and we'll take you through a couple of simple steps to create an Onthen account and copy the insurance agency onboarding template into it.

Once that's done we'll take you straight into the template editor where you can customize it to your exact needs (there's bound to be a few things you'll do differently).

Finally, once it's ready you can use it to create individual checklists (we call them 'plans') for each of your customers. Just type their email address and we'll do the rest. As they move through the tasks, you'll see their progress in the dashboard.


Who is this insurance agency onboarding onboarding template for?

If you run a team that needs to onboard customers then the insurance agency onboarding template is a perfect starting point.

You'll first be able to tailor the template to your team's needs, by editing, removing or adding tasks to suit your onboarding process. When it's perfect, onthen has all the tools you need to easily invite customers to it and make sure all the tasks get done, on time.


How do customers use it?

First you'll invite customers to the checklist. You can either send an invite manually, through our HubSpot integration, or by using an invite link that lets anyone with the link create a new checklist.

Your customers won't need to create an account or a password, they'll simply access it with a 6-digit code we'll send to their email.

It's really easy to use and there's nothing to navigate, it's a simple single page onboarding plan that looks pretty much like you see above.

If any task gets forgotten about, we'll send email reminders to nudge your customers to complete everything.

Free plan No credit card needed

Customize this template

Or build your own


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